workin.power
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workin · workforce intelligence · invitation only
workin.power Electricity Supply Industry · workforce intelligence Demo · indicative model
Observe

State of the profession

updated daily · last 90 days

A live read on your future workforce — who's engaging, who's wired for it, and where the pipeline looks healthy or thin. Continuous and high-N, not an annual survey.

Engaged with power
1,140
19% of all workin users
Entry-ready by 2028
286
on a real pathway now
Latent fit
3,900
wired for it — not engaging yet
Avg fit of engaged
81%
strong — well-matched interest
Healthy
Line Mechanic interest up 23% this quarter — tracking a spike in video watch-time.
Healthy
Large latent pool (3,900) — well above the national average for a critical sector.
Watch
Electrical Fitter: high fit, low watch — a storytelling gap, not a talent gap. Needs better media.
Concern
Transmission supply below demand from 2028 — Cable Jointer + HV roles the bottleneck.
Observe

Supply vs demand, by year

Expected people qualified & available against your demand. Tight confidence for the next 5 years (people already on pathways); years 6–10 are scenario, not forecast.

Expected supply Confidence range Demand Shortfall
0 200 400 next 5 years · ≈80% confidence 2031–2036 · scenario shortfall 2026 2028 2031 2036
Observe · media

Which roles people actually watch

live · YouTube Studio

Real watch-time per role, straight from your channel. Where a role pulls plenty of views but a shorter watch, the audience is finding it — the message just has room to land harder. This engagement layer exists because workin holds the power media.

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Observe · closing the loop

From watch to click to action

live · on workin

YouTube tells you who's watching. This layer tells you who acts on it — visitors who clicked through from a video to the Power page, and who pressed play on a role once they arrived. It's the bridge from your channel to your talent pipeline, captured on workin itself.

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Understand

Fit × interest

Everyone who's touched power, sorted by how they're wired (fit) against what they do (likes, watches, opt-ins). Each quadrant implies a different action.

Latent talent · 3,900 wired for it, not engaging → awareness + outreach Active pipeline · 1,140 fits and wants in → nurture + convert Low relevance not fit, not interested → no action Aspirational mismatch · 410 wants in, not wired for it → honest guidance interest → what they choose to engage with fit → how they're wired
Understand

The power fingerprint vs your aspirants

indicative — calibrates with 50+ practitioners

How thriving power workers are wired, against the people drawn to power. The gap is your education & advocacy finding. Indicative until you run a practitioner cohort to calibrate it.

Hands-on Systems Analytical People Leadership Creative
Thriving power workers Aspirants
The delta
Your aspirants are strong on hands-on and analytical — but score well below your thriving workers on systems-thinking. The interest is real; the systems aptitude isn't being developed upstream.
So what
A schools / pre-trade message about systems & networks thinking would close more of this gap than another awareness campaign.
Influence

Move the needle

Who else is pulling your talent
ICT
34%
Civil
28%
Construction
19%
Of your high-fit talent, 34% are also being pulled toward ICT. They're contested — reach them first.
640 reachable now
Of the 3,900 latent + interested, 640 have opted in to hear from the power sector. We'll design and send a branded outreach email on your behalf, and report opens & clicks.
Detail

By role

RoleInterestedFitWatchEntry-readySignal
Line Mechanic31248.2k2027▲ Healthy
HV Electrician16830.4k2028▲ Healthy
Design Engineer13325.1k2029▲ Growing
Power Technician14221.0k2028▲ Healthy
Cable Jointer12134.1k2029● Demand > supply
Electrical Fitter968.2k2028● Story gap
Tower Painter645.1k2027● Story gap
workin.power partner dashboard · indicative model · live YouTube engagement data · the engagement layer is powered by workin's YouTube channel.
Fingerprint & delta are indicative until calibrated with 50+ practitioners. Latent figures are aggregate; named outreach is consented-only.