Built to help people
love their work.
Too often, career choices are shaped by chance. workin. exists to change that — to help people find the right direction early, move toward it with purpose, and arrive at work they genuinely love.
Sometimes the right career isn't out of reach. It's simply out of sight.
For years, I worked alongside New Zealand's essential industries, helping them understand workforce challenges and attract new talent. Across sector after sector, I saw the same problem. Employers could not find enough people, while many young people had never been exposed to the careers that needed them.
Too often, career choices are shaped by chance. If you do not know someone in an industry, you may never discover it exists.
workin. was created to change that. By combining career exploration, real industry insights and science-based matching, workin. helps people discover pathways that fit who they are — and connect with industries that need their skills.
I believe that when people can see what work is really like, they make better career decisions. Sometimes the right career is not out of reach. It is simply out of sight.
Match human preference to national workforce need.
workin. is not a job board. It's not a recruitment agency. It's a career matching platform built on real industry research — one that gets smarter with every person who uses it.
Every Career Match completed adds to a proprietary dataset linking interest profiles to real careers in NZ's critical industries. Over time, the matching algorithm learns what happy, successful workers in each role actually look like — and uses that to find more of them.
The goal is a New Zealand where fewer people drift into the wrong career, more people find work built for the way they think, and critical industries have the workforce they need to keep the country running.
New Zealand's workforce is facing a perfect storm.
More than 150,000 additional roles are needed in NZ's critical industries above and beyond normal recruitment — while the traditional tools for attracting people to these careers are failing.
Only 6% of young people enter trades, compared to 55% entering higher education. Vocational and critical-industry careers are not being marketed to the people most suited to them.
In 2025, 30,000 Kiwis aged 18–30 left New Zealand — 40% of all Kiwis departing. This is hollowing out critical-industry pipelines at exactly the moment they need to grow.
New Zealand's annual churn rate is 30.4%. Dissatisfied workers, career missteps and poor matching strip productivity from the economy every year. Stickier careers start with better matching.
The prime working-age population (15–64) will reduce by 6% by 2031. Industries with already-thin pipelines face a compounding crisis without proactive workforce development starting now.
Ready to find where you fit?
Take the workin. Career Match — free, three minutes, and built on real NZ industry research. Find out which of NZ's critical industries is built for the way you think and work.
Start Career Match