Build the workforce
your sector needs.
We work directly with industry bodies, tertiary providers and private training establishments to create the content, careers intelligence and platforms that connect the right people with critical industries.
The workforce intelligence gap is costing your sector.
New Zealand's critical industries are facing persistent workforce shortages — not because the talent isn't there, but because career pathways are invisible, fragmented and poorly communicated to the people who need them most.
workin was built to fix that. We combine deep industry knowledge, professional content production and a proprietary career-matching platform to connect your sector with the people it needs.
See the national workforce pictureServices built around your sector's reality.
Every engagement starts with listening. We co-design with your team so what we build reflects the authentic reality of working in your industry — not a polished version of it.
Co-design & industry messaging
We work alongside your team to develop a shared vision, authentic industry story and the messaging that will actually resonate with the people you need to reach — school leavers, career changers, and the communities most underrepresented in your workforce.
- Shared vision and narrative development
- Industry voice and tone framework
- Audience segmentation and targeting strategy
- Content and campaign planning
Film direction & content production
We direct, shoot and edit professional career-pathway videos that put real people front and centre. Authentic faces. Real worksites. Honest stories. The ESI career-video series we produced has reached over 15,000 views through organic growth alone — proof that genuine content outperforms polished corporate productions.
- Storyboard development and creative direction
- Principal photography on location
- Professional editing and post-production
- Full social-media publishing and distribution
Exclusive platform access
Industry partners receive exclusive access to the workin career-matching platform — including a fully built-out sector profile, integration with the Career Match, and access to opted-in matched registrants from your industry. As the platform grows, partners access new features first.
- Dedicated sector page on workin.co.nz
- Career Match integration and sector matching
- Opted-in registrant referrals from matched candidates
- Sector workforce-intelligence reporting
- Priority access to new platform features
What partners get.
Exclusive to founding industry partners. As the platform grows, so does what's available to you.
Industry integration
Your sector integrated into the workin interest inventory. Users matched to your industry based on their psychometric profile.
Workforce intelligence
Aggregated interest-profile data for your sector — who's interested, what draws them, and how satisfied current workers are.
Matched registrant referrals
Opted-in individuals matched to your sector, ready to receive information about careers and pathways in your industry.
Career video integration
Your produced content embedded directly on the platform and distributed across social channels to the right audiences.
Pathway mapping
Full visual career-pathway mapping for every role in your sector — from school-leaver entry through to senior positions.
First access to new features
Founding partners shape the platform's development and receive priority access to new tools and capabilities as they launch.
A live workforce dashboard for your sector.
Partners get private access to a real-time view of their future workforce — who's interested, who's wired for the work, supply against demand, and where the pipeline is thin. Built on your sector's own data once you're onboarded.
“The career pathways are not accessible or understood by young employees and apprentices — even inside organisations that are succeeding in designing and developing pathway programmes.”
workin was built to address exactly this finding. The research is real. The problem is documented. The platform exists to fix it — and we're looking for the industry partners who want to be part of the solution.
Ready to talk about your sector?
We work with a small number of industry partners at any one time to make sure every engagement gets the attention it deserves. Get in touch to discuss what a partnership could look like for your organisation.
Get in touch